Empowering our communities to THRIVE
Own your life
We believe in the power of the outdoor recreation workforce.
We support both the workforce and businesses in optimizing systems, brands, and life.
We connect outdoor industry businesses with services and contractors that understand their niche - whether that be payroll for rafting outfitters or emergency management systems for backpackers.
Our collective focuses on finding those with developed skills and understanding of the unique needs of the outdoor industry.
Our Services
Seasonal Workers
Free tools, templates, and guidance to help you navigate health insurance, budgeting, job transitions, and long-term planning in a seasonal world.
Seasonal Businesses
Systems and strategy consulting for outfitters, ski schools, camps, and small teams in seasonal towns — from payroll to retention to AI workflow design.
New + Independent Businesses
Coaching, setup support, and an opportunity to operate under the Guide Theory Collective — so you can work for yourself without doing it alone.