Services for
Outfitters, Operators & Seasonal Businesses

We help outfitters, ski schools, river companies, camps, and small-but-mighty teams in seasonal towns run smarter — not harder.

Whether you're hiring a summer crew, reworking your payroll, or trying to make year-round sustainability possible, we’re here to build the systems that help your business thrive and support the people who power it.

At Guide Theory, we bring a blend of strategic insight, hands-on operations experience, and regenerative thinking. Every service we offer is built with your real-world seasonal rhythms in mind — flexible, efficient, and human-centered.

Let’s replace chaos with clarity — and create long-term solutions that outlast the season.

Top Business Services

Post-Season Business Package

Let’s debrief your season, make the off-season count, and plan for what’s next.


We’ll help you look back at what worked (and what didn’t), identify off-season priorities, and set clear goals for next season. Whether you want to improve operations, build your team, or just feel more organized — this review gives you clarity, ideas, and a plan.


Deliverables may include:

  • Season debrief and reflection

  • Off-season project list

  • Next-season goals and priorities

  • Optional follow-up or coaching session

Payroll & Trip Tracking System

Pay your guides fairly and clearly — without hours of spreadsheet chaos.


We build custom payroll tools for outfitters who pay by the trip, not the hour. Whether you’ve got single-day trips, multi-days, gear hauls, drivers, or tiered guide rates — we’ll create a simple system that tracks roles, bonuses, and compliance, all in one place.

Deliverables may include:

  • Trip log + payroll calculator

  • Built-in tier levels, certifications, and multipliers

  • Tip and bonus tracking

  • Pay summary export for bookkeepers

  • Optional permit or trip report log

Retainers & One-Offs Available

We offer flexible consulting packages — from one-hour intensives to seasonal retainers — depending on your goals, budget, and urgency.

  • One-off or ongoing systems support.

    Need to audit your process, map your workflow, or just get some experienced eyes on a mess?
    We offer hourly or project-based consulting to simplify your ops — from SOP creation to team communication.

  • Less busywork. More bandwidth.

    We analyze your current workflows and recommend AI or automation tools to reduce manual labor — freeing you (or your admin team) to focus on what actually matters. Especially useful for small teams.

  • Understand your landscape. Stand out with purpose.
    We research your competitors, customers, and market positioning to uncover opportunities and help you differentiate. Whether you’re launching a new product, refining your services, or pitching investors, we turn scattered ideas into sharp strategy.

  • Build a better seasonal team — and keep them coming back.

    From job descriptions to onboarding flows, we help you attract the right people, create a culture that supports them, and implement systems that reduce turnover and improve team longevity.

  • Have something weird and wonderful? We’re in.

    Whether it’s a guide training manual, a shared housing model, or a full back-end operations overhaul, we work with businesses to build regenerative, people-first systems that match their mission.