Support for Guides, Freelancers & Creatives

For the ones building something outside the system.

Whether you're a raft guide looking to grow in your career, a climbing instructor seeking more balance, or a seasonal worker with a bold idea and no clue where to start — we’re here for it. At Guide Theory, we help outdoor professionals build stability, clarity, and confidence in work and life.

Our coaching supports personal and professional growth at every stage — from navigating transitions and setting boundaries to rethinking what success looks like in a seasonal lifestyle. For those exploring a business idea or launching a new project, we also offer tools, guidance, and community support to help make it happen — without the pressure of doing it alone.

This isn’t corporate. It’s community-powered. We meet you where you are, and help you build something that works for you — now and into the future.

Want to talk it through?

Top Coaching Options

Trailhead Coaching

Launch your own service-based business in 30 days.

A structured 4-week program to go from vision to first invoice. We help you clarify your idea, build your offer, set up your tools, and get real clients. Great for seasonal pros ready to go solo with support.

Start Smart Sessions

1-hour deep dives to get unstuck, find focus, or launch strong.

Perfect if you’re still shaping your idea, pricing your services, or mapping your first offer. Whether you're refining your niche, setting up invoicing, or planning your next move—this session gets you momentum and clarity, fast.

Seasonal Strategy

1-on-1 planning support for seasonal workers.

These flexible sessions are designed to help you make seasonal life more sustainable. We’ll map out income streams, clarify your seasonal goals, set up financial systems (like budgeting or taxes), and create a lifestyle that works for you. Whether you’re in between seasons or just want more control over your next chapter, this is for you.

More Ways to Work With Us

Not quite ready for a full coaching program? Explore flexible options to get exactly what you need. Whether you're a seasonal worker figuring out how to make this lifestyle sustainable, or you're ready to turn your skills into a service-based business, we’re here for it.

From financial systems and personal planning to business setup and solo launches, we’ve got flexible ways to support every stage of your journey.

Join the Collective, build your game plan, or get support one step at a time.

  • LLCs, EINs, contracts, systems — simplified.
    We walk you through registering your business, setting up your backend (bookkeeping, contracts, payment), and feeling confident about taxes and legal stuff.

  • Build your business under the Guide Theory umbrella.
    Want to run your own service without all the backend stress? We’re piloting a model where you operate independently but use our invoicing, branding, systems, and support — and get plugged into paid opportunities and collab gigs through our network.

  • You bring the dream. We’ll help you shape it.
    Need something more ongoing or vision-driven? We offer personalized coaching and mentorship for creatives, independent workers, and career-shifters in seasonal life.

Ready to build something of your own — and not do it alone?

Let’s get started. Book a free intro call today.